What the hell? you ask.
This the hell. In an unusually light-hearted J-post, I point to this article by Slate Ad Report Carder Seth Stevenson. Apparently, Hummer is trying to sell to the tofu set. Seth reports that new TV spots from Hummer for its H3 are aiming specifically to say, "Feel wimpy because you're the dude at the supermarket buying tofu and tempeh instead of the Fred Flintstone Brontosaurus Prime Rib? Buy a big fucking car! Now, less fucking big than before!" (It's now-shrinkaged size is I guess a selling point to tofuers: destroy the world somewhat slower than otherwise! Buy a Hummer, you Dirty Hippy! It's GOOD for the environment cuz it's SMALLER!) Seth reasonably points out that calling attention to the "I have a small penis" aspect of Hummer pop psychology may not be the best of ideas. The "women with tiny dicks" (now there's a rock band name if there ever was one) line comes from one of Seth's readers who suggests that this is the (unifying?) message of the she-version of the commercial, where a mom doesn't stand up for herself and her kid when they're pushed out of line by another kid and obnoxious mom on the playground. What does she do? Goes to buy an H3! As Seth implies, this confusing vein of you-go-girlness has apparently failed to run afoul of feminist takes as of yet. This in comparison to the rather quick backlash, apparently, to the male version that originally ended with the tagline "Restore your manhood." (Now it's "Restore the balance" -- apparently tofu shrinks your penis, but the Hummer will pump it up again like SPAM-email Cialis. Balance restored. Without the direct implication that you're a short dicked man -- or woman.)
I don't have any idea what to think about this other than "Um... ok," but I think the reader's line "Even women can have tiny dicks, and the Hummer is the cure" deserves to be repeated.
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